Who are Nike’s biggest competitors?

Nike, Inc is an American transnational corporation that specializes in the design, manufacture, development, and global marketing and sales of footwear, clothing, equipment, accessories, and services. Headquartered in Beaverton, Oregon, in the Portland Metropolitan region, is the leading manufacturer of sports equipment and the world’s largest seller of athletic shoes and gear. Initially operating as a distributor for Japanese shoemakers Onitsuka Tiger, Nike was first known as Blue Ribbon Sports (BRS) and was established on January 25, 1964, by University of Oregon track athlete Phil Knight and his coach Bill Bowerman.  Here we will see about Who are Nike’s biggest competitors?

Adidas is the world’s second most valuable sportswear brand and happens to be Nike’s closest competitor. Another competitor of Nike is Puma, Adidas’s closest rival/competitor owned by Rudolf Dassler, Adidas founder brother, Adolf Dassler. Other competitors of Nike are New Balance, Converse, Reebok, Asics, Fila, Lululemon, Vans, and Skechers among others.

List of Nike Competitors

Nike’s competitors include Adidas, Puma, New Balance, Converse, Reebok, and ASICS America.

1. Adidas:

Founded by Adolf Dassler in 1949, it’s the world’s second most valuable sportswear brand. The Nike vs. Adidas rivalry spans a variety of industries, including clothing, accessories, sports gear, and shoes. The worth of Adidas as of July 1, 2022, is $34.44B. Adidas offers cutting-edge designs and technology advancements to athletes of all skill levels who strive for top performance. By working with renowned superstars like Kanye West, Pharell Williams, Beyonce, and Run DMC, Adidas has expanded its advertising budget in the United States.

2. Puma:

Adidas’s closest rival, is a German transnational corporation owned by Rudolf Dassler. Its head office is in Herzogenaurach, Germany, where it was established in 1948. As a brand, it partners with and has sponsored high-profile celebrities such as Rihanna, Shawn Jay-Z Carter, Diego Maradona, The Bahamas, Usain Bolt, Marvin Bagley, Deandre Ayton, Cara Delevingne, and Selena Gomez amongst others. Compared to Nike’s board of directors, which has 15% black and 31% female members, Puma’s supervisory board has 16% black and 33% female members. This puts Puma in a better position than other Nike rivals and alternatives to attract Black Americans and women.

3. New Balance:

Founded in 1906 by William J.Riley, headquartered in Boston Massachusetts, New Balance with total revenue of $4.4 billion in 2021, is privately held and maintains a manufacturing presence in the United States as well as in the United Kingdom for the European market where they produce some of their popular models. New Balance happens to be a sponsor of the New York Road Runners, which organizes the New York City Marathon and the National Basketball Association amongst others. It has also sponsored the likes of Rose Davies, Celeste Mucci, Zoe Hobbs, Lisanne de Witte, Jenny Simpson, Emma Coburn, Jenny Simpson, Richard Douma, and Jamal Murray amongst others. A foundation owned by New Balance is called the New Balance Foundation, and it was founded in 1981. Even though Adidas has a 22 percent market share and New Balance has a 43 percent market share, the latter’s recent sector concentration may help New Balance expand its share in 2021 and beyond.

4. Converse:

This American shoe company creates, markets, and licenses sneakers, skateboarding footwear, lifestyle brand clothing, accessories, and footwear. It is a recognizable brand that was created on the premise that creativity has the potential to transform the world. Youths make up a sizable and devoted portion of the client base. Despite being owned by Nike, Converse has maintained its authenticity and faces competition from its parent business for market dominance. Since 2003, Converse has been a division of Nike since its founding in 1908. Its headquarters are in Boston, Massachusetts, and it has consistently ranked among the most well-known sports companies worldwide.

5. Reebok:

Reebok International Limited is an American manufacturer of fitness footwear and apparel with its global headquarters in Boston, Massachusetts’ Seaport District, and regional offices in Hong Kong, Montreal, Amsterdam, and Mexico City. Reebok International Limited was founded in England in 1958. For a whopping $3.8 billion, Adidas purchased Reebok as a subsidiary in 2005. In 2021, Adidas sold Reebok to Authentic Brands for $2.5 billion, $1.3 billion less than what Adidas paid for it in 2005. This move was due to a great decline in Reebok sales in the United States which shattered Adidas’ hope of using its acquisition of Reebok to fiercely compete and surpass America’s number one sportswear dealer Nike.

6. Asics:

Nike and Asics have a rich history of relationships. Phil Knight Nike’s founder used to distribute shoes for Onitsuka Tiger in the 1960s which later became Asics. Headquartered in Kobe Japan, Asics manufactures footwear, clothing, and accessories.


Nike the world’s most valuable sportswear brand over time has gathered a lot of competitors in the United States and across the world but remains the world’s number one sportswear brand. As a company, its value has greatly progressed over the years through expansion, various sponsorships, and partnerships putting it at a distinct lead ahead of the likes of Adidas, Asics, Fila, Reebok Puma, and so many others, both in the United States and other parts of the world.

In comparing Nike vs Adidas, which company is better? Nike owns the overall biggest share of the sportswear and gear market worldwide.

Does Nike manufacture its products? No, Nike utilizes private manufacturing partners around the world to produce its apparel, gear, and shoes.

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